Course Readings



You can find the repository of course readings in this dropbox folder. Please make sure you do the readings before each week, as we are expecting that you will able to discuss the key concepts. Please also do the following preparatory readings prior to starting the course: 
  •  Zappavigna, M. (2021). Discourse and Social Media. In K. Hyland, & B. Partridge (Eds.), The Bloomsbury Handbook of Discourse Analysis (second edition). London: Bloomsbury. pp. 295-309.
  •  Poulsen, S. V., & Kvåle, G. (2018). Studying social media as semiotic technology: a social semiotic multimodal framework. Social Semiotics, 28(5), 700-717. doi:10.1080/10350330.2018.1505689
Week-by-week readings are listed below (these are also listed in the Schedule document). You will need to rotate your device if reading this table on a mobile:

 

 

 Readings

1

11th March

Logi, L & Zappavigna, M. (in press). Affiliation: An appliable framework for exploring community and identity in discourse. In J. R. Martin, J. Knox, & D. Caldwell. Appliable Linguistics and Social Semiotics: Developing Theory from Practice. London: Bloomsbury.

 

 Zappavigna, M. (2019). Ambient affiliation and #brexit: Negotiating values about experts through censure and ridicule. In V. Koller, S. Kopf, & M. Miglbauer (Eds.), Discourses of Brexit. London: Routledge. pp. 48-68.

2

18th March

Zappavigna, M. (2021). Ambient affiliation in comments on YouTube videos: Communing around values about ASMR.  Journal of Foreign Languages. 44(1), 21-40

 

 Zappavigna, M. & Martin, J. R. (2018). #Communing affiliation: Social tagging as a resource for aligning around values in social media.  Discourse, Context and Media (Special issue on the discourse of social tagging). 22, 4-12.

3

25th March

Zappavigna, M. & Logi, L. (2021). Emoji in social media discourse about working from home🏠🖥☕️. Discourse, Context & Media. 44 https://doi.org/10.1016/j.dcm.2021.100543.

 

Logi, L. & Zappavigna, M. (2021). A social semiotic perspective on emoji: How emoji and language interact to make meaning in digital messages.  New Media & Society.

4

1st April

Ross, A. S., & Rivers, D. J. (2017). Digital cultures of political participation: Internet memes and the discursive delegitimization of the 2016 US Presidential candidates.Discourse, Context & Media 16, 1-11.

 

Ross, A. S., & Rivers, D. J. (2019). Internet memes, media frames, and the conflicting logics of climate change discourse. Environmental Communication, 13(7), 975-994.

 

Ross, A. S., & Rivers, D. J. (2018). Internet memes as polyvocal political participation. In D. Schill & J. A. Hendricks (Eds.), The Presidency and social media: Discourse, disruption and digital democracy in the 2016 Presidential election (pp. 285-308). Routledge.

 

5

8th April

Zappavigna, M. (2020). Digital intimacy and ambient embodied copresence in YouTube videos: Construing visual and aural perspective in ASMR role play videos.  Visual Communication. https://doi.org/10.1177/1470357220928102

 

6

15th April

Martin, J. R., & Zappavigna, M. (2019). Embodied meaning: A Systemic Functional Perspective on paralanguage.  Functional Linguistics. 6(1) https://doi.org/10.1186/s40554-018-0065-9

 

Logi, L, Zappavigna, M., & Martin, J.R. (in press). Bodies talk: Modelling paralanguage in Systemic Functional Linguistics. In J. R. Martin, J. Knox, & D. Caldwell. Appliable Linguistics and Social Semiotics: Developing Theory from Practice.  London: Bloomsbury.

Break

22nd April

 

Break

29th April

 

7

6th May

Mapes, G., & Ross, A. S. (2020). Making privilege palatable: Normative sustainability in chefs’ Instagram discourse. Language in Society, 1-25.

 

Zappavigna, M. & Ross, A. (2021). Intermodal configurations of value: Ideology, aesthetics, and attitude in #avotoast Instagram posts.  Internet Pragmatics. https://doi.org/10.1075/ip.00068.rap

8

13th May

Ross, A. S., & Bhatia, A. (2021). “Ruled Britannia”: Metaphorical Construction of the EU as Enemy in UKIP Campaign Posters. The International Journal of Press/Politics, 26(1), 188-209.

 

Ross, A. S., & Bhatia, A. (2019). #secondcivilwarletters from the front: Discursive illusions in a trending Twitter hashtag. New Media & Society, 21(10), 2222-2241.

 

Suggested Reading

Bhatia, A. (2018). Discursive illusions in public discourse: Theory and practice. Routledge.

 

9

20th May

TBA

10

27th May

Zhao, S. & Zappavigna, M. (2018). Beyond the self: Intersubjectivity and the social semiotic interpretation of the selfie.  New Media & Society. 20(5), 1735-1754.

 

Ross, A. & Zappavigna, M. (2020). My sport, my perspectives: Intersubjectivity in cyclist Instagram posts.  Discourse, Context & Media. 34. https://doi.org/10.1016/j.dcm.2019.100327